Privacy policy
Privacy Policy
Last updated: February 25, 2026
PurePaws Market operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). PurePaws Market is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de-identified.
Depending on how you interact with the Services, where you live, and as permitted or required by law, we may collect or process the following categories of personal information:
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Contact details such as your name, billing address, shipping address, phone number, and email address
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Financial information including payment card details, transaction data, and payment confirmations
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Account information such as your username, password, preferences, and settings
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Transaction information including items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled
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Communications including information you provide when contacting customer support
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Device information such as IP address, browser type, device identifiers, and network information
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Usage information including how and when you interact with the Services
Sources of Personal Information
We may collect personal information from the following sources:
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Directly from you, when you create an account, place an order, contact us, or otherwise use the Services
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Automatically, through cookies and similar technologies when you visit or interact with the Services
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From service providers, who help us operate and support the Services
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From third parties or partners, as permitted by law
How We Use Your Personal Information
We may use your personal information for the following purposes:
Provide, Customize, and Improve the Services
To process payments, fulfill orders, manage accounts, arrange shipping, handle returns or exchanges, enable product reviews, remember preferences, and improve the overall shopping experience.
Marketing and Advertising
To send promotional communications and display advertisements related to products or services based on your interactions with the Services.
Security and Fraud Prevention
To authenticate accounts, protect transactions, detect fraudulent or unlawful activity, and maintain the security of our Services. You are responsible for keeping your account credentials secure.
Communicating with You
To provide customer support, respond to inquiries, and maintain our relationship with you.
Legal Compliance
To comply with applicable laws, respond to legal requests, enforce our terms and policies, and protect the rights and safety of our business and users.
How We Disclose Personal Information
We may disclose your personal information in the following circumstances:
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To Shopify and service providers who assist with payment processing, analytics, fulfillment, customer support, and website hosting
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To marketing and advertising partners who help deliver relevant promotions and advertisements, in accordance with their own privacy policies
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When you direct or consent to sharing information, such as for shipping or social media integrations
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With affiliates or corporate partners
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In connection with business transactions such as mergers or restructuring
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To comply with legal obligations, enforce policies, or protect rights and safety
Relationship with Shopify
The Services are hosted by Shopify, which processes personal information to operate and improve the Services. Information submitted through the Services may be shared with Shopify and third-party service providers, including those located outside your country.
Shopify may use personal information from your interactions with our store and other merchants to provide enhanced features. Shopify is responsible for processing personal information used for these purposes and for handling requests related to that data. More information about Shopify’s privacy practices can be found through Shopify’s official privacy resources.
Third-Party Websites and Links
The Services may include links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of those third-party sites. Information shared publicly on external platforms may be visible to others without limitation.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us so we can delete it.
Security and Retention of Information
While we take reasonable steps to protect your information, no security system is completely secure. Information transmitted over the internet may not be fully protected.
We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce policies.
Your Rights and Choices
Depending on where you live, you may have the right to:
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Access personal information we hold about you
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Request deletion of your personal information
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Correct inaccurate personal information
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Receive a copy of your personal information (data portability)
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Opt out of the sale or sharing of personal information for targeted advertising
You may also opt out of promotional emails at any time using the unsubscribe link in those emails. We may still send non-promotional communications related to your account or orders.
We will not discriminate against you for exercising your rights and may need to verify your identity before fulfilling requests.
International Transfers
Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on legally recognized safeguards to protect such transfers.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.
Contact
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your rights, please contact us at: